TORCHY’S TACOS // Student Work
Hell, it’s worth it
Some things are so good, you would do anything to get them. That includes your tacos. We don’t care that you sin, Torchys is the only place you’d go to hell for. We’re here to make your dinner as painless (or painful) as you’d like.
See you in Hell
Hell isn’t that far away (no, like seriously). We made a deal with the devil to take over the most demonic small town in the Midwest.
TORCHYS Special
You don’t want to be alone in hell, so you might as well go together. Introducing our double taco deal! Get two $3.33 tacos for $6.66 today (or eternity).
Torji Board
Our new ouija board-inspired to-go boxes now have a duality function. They serve as an interactive board that is a form of communication with the supernatural while keeping your tacos warm. We’ll see how well you can communicate with the supernatural by decoding the red lettering to see Torchy.
Tarot cards
The readings of Torchy’s Tarot Cards can only lead your future self in one direction - and that’s straight to hell. We created a tarot card deck portraying the symbolism of the hellish aesthetic embraced by Torchy’s persona.
What does it mean?
These cards are used to help you better understand your mortal purpose. Once the card is chosen, the answer card will reveal a message sent from a divine power. This message gives you all the answers you're looking for.
Sleep with the Devil
It’s a long time spent in Hell, so you might as well get comfortable while you’re there. In our new merch drop, we’re releasing bed linens to bring in all the heat.
Merch Hot enough for Hell
We care about our cult following and anyone brave enough to go to hell deserves the wardrobe that will make Satan hail you.
Art Director: Illustrations for OOH + Hand-lettering type
Lead Copywriter: Shayne Rich