Work made under the direction of Highdive for their client Jeep(national level))
1st Day of Summer
Challenge:
How can we celebrate the first day of Summer while showcasing the capabilities of the new Jeep Wrangler?
Solution:
We give a whole new meaning to what a “summer bod” looks like when it comes to our Jeep lifestyle.
Roles:
Art Director: Me
Copywriter: Kelsey Williams
Freedom FOrders
Challenge:
How can we celebrate the 4th of July while incorporating the capabilities only a Jeep can offer its drivers?
Solution:
Inspired by Washington's crossing of the Delaware River, we realized that Americans have been crossing rivers in the name of freedom since the birth of our nation.
We emphasized the water-fording capabilities of the Wrangler to remind Jeep enthusiasts that you can explore anywhere, anytime.
Roles:
Art Director: Me
Copywriter: Kelsey Williams
Bonus 4th of July content: Story Reel
Front Row
Idea:
For the 4th of July, it was essential to Jeep that we stay away from overused themes such as fireworks. However, we were able to change their minds by showing them fireworks from a new perspective.
Ducking has become a large part of the Jeep community, and using ducks in this playful story post allowed us to connect with them in our own way.