(Work made interning with Highdive)1st Day of Summer
Creative Brief:
How can we celebrate the first day of Summer while showcasing the capabilities of the new Jeep Wrangler?
Deliverables:
Social post
4th of July
Creative Brief:
How can we celebrate the 4th of July while incorporating the capabilities only a Jeep can offer its drivers?
Deliverables:
Social post + story
Freedom Forders:
Inspired by Washington's crossing of the Delaware River, we realized that Americans have been crossing rivers in the name of freedom since the birth of our nation.
We emphasized the water-fording capabilities of the Wrangler to remind Jeep enthusiasts that you can explore anywhere, anytime.
Front Row:
For the 4th of July, it was essential to Jeep that we stay away from overused themes such as fireworks. However, we were able to change their minds by showing them fireworks from a new perspective.
Ducking has become a large part of the Jeep community, and using ducks in this playful story post allowed us to connect with them in our own way.
Creative Team
Me: Art Director
Kelsey Williams: Copywriter