Cereal & Milk Bar Brand Refresh
The Problem:
In this Passion Project, how can we relate to a brand centered around nostalgia if the entire brand identity is AI slop? The youth craves more third-party spaces, and let’s start with breakfast first!
The Solution:
Develop a brand refresh that reconnects you to your inner child by bringing back the excitement, hunger, and nostalgia of eating cereal at an exciting third space.
