Cereal & Milk Bar Brand Refresh (Passion Project)

The Solution:

Develop a brand refresh that reconnects you to your inner child by bringing back the excitement, hunger, and nostalgia of eating cereal. In every bite is a taste of our bowl therapy.

The Problem:

How can we relate to a brand centered around nostalgia if the entire brand identity is AI slop?

Original Logo

Process

Sketches —>

Brand Nouns:

  • Playful

  • Nostalgic

  • Un-Serious

  • Whismy

  • Comfort